A little hype can be effective – or sticker, sticker everywhere …

Okay, take a deep breath.

This may seem like the height of being anal retentive or horderism (is that a word?) but to some record collectors like me this is actually fun.

You see, there is some hidden disease, known only to a select group of psychologists in outer reaches of Sweden, that propels collectors to save everything that comes with a first issue album or CD.

Why you may ask? I honestly don’t know but some people, including me, do it. Probably the same thing for stamp collectors or book collectors – same disease, different material!

This post I am going to talk about what is called the “hype sticker”!

The hype sticker sometimes comes plastered on the outside shrink wrap of a new vinyl Lp, or even CD for that matter, and usually promotes the latest single release from the album or highlights songs on the album that aren’t listed on the cover.

Sometimes collectors will just slit the side of an album open and keep the shrink wrap on the Lp thus keeping everything including the hype sticker pristine but most of the time people rip off the shrink wrap and the obsessives gently cut the sticker off and save it for posterity.

And believe it or not some of these stickers are more valuable than the Lps they came on! Yes, you see since most sane people throw these things away they become very rare. Albums with a rare hype sticker can sell for much more than an issue without it.

Two really rare hype stickers from The Beatles “White Album” are listed in value in a current price guide as being worth $900 each and that’s just for the sticker!

Okay, not that value is why I saved them. The collector’s disease came upon me young and I was just compelled to save them.

So, below are some examples of a few of the hype stickers I own. The first photo is just stickers alone and the other photos contain albums still in the shrink wrap with their stickers on them.

I make it a point to look for albums still in their shrink wrap with hype stickers even if they’re not particularly valuable as to me it’s a great artifact of the times. I really love it when (as in the photo of “Wings Wild Life” below) an old store sticker from say Ayr-Way or Kmart is on the shrink wrap as well.

Enjoy! Or, at least take a look without running away from your computer screen.



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